Our journey

What’s the story behind Habitat – the store that brought you the wok, the duvet and flat pack furniture?


What’s the story behind Habitat – the store that brought you the wok, the duvet and flat pack furniture?

1964–present

1964

Habitat arrives

The first Habitat store opens on the Fulham Road in London. The creation of Terence Conran, it’s aimed at ‘young moderns with lively tastes’ and sets out to bring a new, European way to shop for contemporary homeware.

1968

Our first golden egg

The chicken brick launches. A terracotta cooking pot, it is an instant hit with the public and becomes our first iconic product.

1971

Flat pack revolutionaries

We begin selling furniture from ‘take-away’ racks in our stores – a move that heralds the start of the flat pack revolution.

1985

Paradise city

Modern urban dwelling is now the height of cool. We respond with our ‘City Living’ collection.

1996

Going clubbing

Habitat launches Art Club, commissioning limited-edition prints from Young British Artists Tracey Emin, Gary Hume and Gillian Wearing.

2002

Taking it to heart

We create a new heart logo to go with our trademark name. This represents the concept of ‘love your home’.

2004

Very important products

To mark our 40th anniversary, we launch the VIP (Very Important Products) Collection – which includes a special collaboration with Daft Punk.

2011

A new chapter begins

Home Retail Group buys the Habitat brand, three London stores and the transactional website.

2012 and beyond

Investing in the future

We’ve recently unveiled our new new look £1.5m flagship store in London’s Tottenham Court Road. With this refurbishment, we create an inspirational environment for our 25,000 sq ft store. We also add new functionality – with interactive touch screens offering full product information and access to our online catalogue.

Combined with a major investment in our digital platform, this investments see us make our products more accessible than ever before.